As an employee of Worldwide Equipment (WE), our CEO has been able to deploy a variety of marketing tools to improve WE’s brand image and digital outreach. Over the course of the last two years, WE has cultivated a robust social media presence, improved their brand image, and connected with customers via content engineered to promote engagement.
Using state-of-the-art marketing automation software, WE has vastly grown their mailing list over the past several years. Almost doubling their contact list, WE has been able to reach more customers through content engineered to engage.
Paired with digital advertising campaigns, WE has been able to expand their social media presence and improve their brand image over the last several years. WE went from around 100 to over 10,000 people reached on social media every month through post consistency, branding, and vigorous outreach.
Content creation for WE meant many different things. For one, the WE sales team is outfitted with professional sales collateral that increases their in-the-field competence. Paired with this collateral, WE has been outfitted with a variety of canned email templates to streamline their sales process. All the content generated for WE shares the same branding and aesthetic.