Like most entrepreneurs, I administrate dozens of social media accounts representing different causes and brands across several different social media platforms. As one would expect, keeping all of these accounts consistently updated is a nightmare. Logging in and logging out takes too much time, not to mention remembering to keep posts rolling out of each of these accounts is virtually impossible. All things aside, I felt as though I was wasting time posting content when my posts would be ignored or barely engaged with.
For a long time, I’ve been looking for an easy to understand tool that will help me better engage with my audience as well as keep my dozens of accounts queued up with content.
If you do a quick Google search, you’ll find that there are a lot of really sophisticated tools you can use to accomplish this specific function. However, most of the tools I’ve used thus far are way too busy, confusing, and are downright not intuitive.
I was frustrated until I found Buffer. Buffer completely changed the game for me.
Buffer is a software application for the web and mobile, designed to manage accounts in social networks, by providing the means for a user to schedule posts to Twitter, Facebook and LinkedIn.
As the name implies, it creates a “buffer” of content by automatically scheduling social media content without having to schedule every single post separately.
Buffer basically gives you a bunch of default time slots that are optimized for the highest activity times on your social media accounts. Your posts are effectively dropped into one of these time slots whenever you add a post to go out on your Buffer. These time slots are completely customizable.
Once you have a “buffer” of content queued up to go in these time slots, Buffer then sends your posts out automatically throughout the day.
Buffer effectively gives you the ability to reach more people by reaching out to people when they’re most likely to engage with the content, rather than reaching out to people whenever you’re free to post.
The tool is free for up to 1 social account per network and up to 10 scheduled posts.
The monthly cost for an upgraded plan ranges from $10/mo to $600/mo based on whether you’re a personal or enterprise user. You can learn more with this Buffer FAQ page.
If you’re interested in learning more about how the tool works, this video from Buffer does a great job of showing the basics: